Forecasting Net

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S-curves and their Applications in Marketing, Business, and the Economy

Posted by Forecasting Net on April 17, 2012 at 3:30 PM


In this article*, published in Marketing Research Association’s Alert! magazine, Roger’s Diffusion of Innovations model, based on a simple s-curve, is explored as well as its numerous applications in marketing, business, and the economy. A case study of application to the global economy is offered as a proof of concept for the famous model.


Download the article here


Or download the entire Alert! Feb 2012 issue here


* Alert! Magazine, Marketing Research Association, February 2012, Vol. 52, No. 2, p.34-39, Reprinted with permission from Marketing Research Association, 1156 15th Street NW, Suite 302 Washington, DC 20005, © 2012, MRA, 860-257-4008,





Categories: Forecasting, Economy

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