Forecasting Net

In this article*, published in Marketing Research Association’s Alert! magazine, Roger’s Diffusion of Innovations model, based on a simple s-curve, is explored as well as its numerous applications in marketing, business, and the economy. A case study of application to the global economy is offered as a proof of concept for the famous model.

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Or download the entire Alert! Feb 2012 issue here

* Alert! Magazine, Marketing Research Association, February 2012, Vol. 52, No. 2, p.34-39, Reprinted with permission from Marketing Research Association, 1156 15th Street NW, Suite 302 Washington, DC 20005, © 2012, MRA, 860-257-4008, www.mra-net.org